Elm Street’s 3sixtyfive.agency is a full-service consulting and marketing agency working with brokerages and tech companies across real estate and beyond. Over the past year, 3sixtyfive.agency has worked with South Florida-based The Keyes Company/Illustrated Properties on numerous growth initiatives, assisting with the creation, execution and analysis of high-end, comprehensive marketing campaigns focused on brand awareness and business growth, including recruiting, mergers and acquisitions, and referral and relocation.

While real estate agents are always on the move helping buyers and sellers, they’re often on the move between brokerages, too. It can be difficult to find the best home for their business, as evidenced by National Association of REALTORS® data, which show the median tenure for agents at their current firm is just five years.1

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily News.

HUNT Real Estate ERA has expanded its presence in the Central New York Region by acquiring Procopio Real Estate, a locally run real estate firm in Syracuse, the company has announced. Procopio has been serving the Central New York region since 2011 and employs 52 real estate agents, all of whom will be joining HUNT’s Camillus, New York, branch. In 2021, Procopio sold 705 units valued at $130 million in sales volume, a release stated.